Portland Fashion Institute is a nationally accredited private nonprofit career institute of higher learning and Portland’s only accredited fashion design college.
Get noticed!
Learn from a PR pro on how to stand out from the crowd. Get visibility from legitimate news media who can put you on the map. Get ready for prime time by discussing:
By the end of the class, you’ll learn who (and how) to contact in the media. You’ll know how to look at stories from the press’ point of view, how to recognize a news peg and put it first in your e-mail to your contacts, plus find out the things fashion writers don’t want. Most importantly, you’ll know how to see media as friends and colleagues.
Step 2 of PFI’s 11-part Apparel Entrepreneur Series
About your instructor: Lance Heisler has a strong background in public relations and communications. Lance began their career as a Public Relations Director at Ethos Magazine. They moved to Vox Public Relations & Public Affairs where they were responsible for drafting and distributing press materials, creating media lists, and pitching client news to regional media outlets. Lance joined Coates Kokes in 2013 as account director where they oversee client accounts. manage the account team and use their skills in public relations, media relations, social media planning and strategic planning.
There is not a Supply List for every class. If you do not see a link below, then this class does not have a Supply List.
1 block north of NE 43rd & Sandy
BUS: #12 bus
MAX: 7 blocks from the Hollywood MAX station