Portland Fashion Institute is a nationally accredited private nonprofit career institute of higher learning and Oregon’s only accredited fashion design college.
Learn from a PR pro on how to stand out from the crowd. Get visibility from legitimate news media who can put you on the map. Get ready for prime time by discussing:
By the end of the class, you’ll learn who (and how) to contact in the media. You’ll know how to look at stories from the press’ point of view, how to recognize a news peg and put it first in your e-mail to your contacts, plus find out the things fashion writers don’t want. Most importantly, you’ll know how to see media as friends and colleagues.
Step 2 of PFI’s 11-part Apparel Entrepreneur Series
About your instructor: