The steps to making something you love that also sells are simple and finite. If it makes you a living. Wow! You’ve done it. Here are the six simple steps to get you there:
Research + Inspiration = product that’s in demand.
Develop strategies to get the right merchandise at the right price at the right time in the right amount to the right locations to meet the wants and needs of the target customer
No style or group of styles can be considered fashion unless they are accepted and bought by the public.
Research who will buy it:
• Who is your public (target market)?
• What do they need?
• How much are they willing to spend?
• Where do they buy?
Research what they will buy:
• What’s on the streets?
• What do trend reports say?
• Shop! What are others selling?
• How are they merchandising it?
• How are they pricing it?
• What are they missing?
• Where do you fit in?
Decide the best time of the year to start selling your items.
Research your Brand & create a marketing plan
• Who are you?
• What do you plan to offer
• How are you positioned
• How do you differ from others
ª What is your name/logo/look
Success depends on developing and maintaining a line based on the market niche
Decide on your:
• Colors and values
• Fabrics and textures
• Shapes (line, balance, proportion) = sizes
• Sketch 24. Edit.
• Draw 12. Edit.
• Illustrate 6 cohesive garments that represent your brand.
This is your line — for a season.
3. Make Patterns
• Set pattern standards
• Write prototype garment spec sheets
• Make first patterns
• Source your fabrics & trims
• Sew prototypes
• Fit then alter your patterns.
• Sew your samples
Calculate preliminary costs and pricing strategy
4. Take Sales and Orders
• Prepare your sales materials — whether you are selling wholesale or direct to consumer online through your website.
• Take orders. TIP: Give discounts for pre-packs.
• Grade your pattern sizes based on those orders.
• Plan fabric usage. Set up a marker to prevent waste.
• Order your wholesale fabrics and trims.
5. Cut Make Trim
• Produce only those garments that get enough orders.
• Use a professional production house.
• Do quality checks.
• Deliver what the buyer ordered — when and how they want it delivered.
• Get paid!
• Follow up with your buyers. Take notes. Adjust. This is your core market research for your next season.
Get started on the next season, if you haven’t already.
You too could be the next Chanel — only better because it is you!
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Friday, August 7, 7pm, free
Virtual event: https://bit.ly/2EMCnZW
What Will the New Normal in Local Fashion Be?
Producer Abibat Durosimi releases a series of interviews with local creatives diving into the subject.
Design Week is in full swing right now—digitally, of course. When the pandemic ruined the annual city-wide showcase of all manifestations of beautiful things, the org pushed to August as we all waited to see what unfolded. (As you already know, what unfolded was many more months of eventless quarantine life.) So this year the celebration is an online one, currently running everything from collaborative online zine workshops to the University of Oregon’s School of Journalism hosting a panel on ethical design in immersive media. And on Friday night, in lieu of the big fancy fashion show that was set to happen in April, producer Abibat Durosimi launches a mini-documentary called The New Norm in Fashion.
The 35-minute long video features socially distanced interviews that Durosimi conducted in July with seven local creatives about the state of fashion. The film is meant to be an extension of the events and panels that she’s put on through Bloom Beauty Collective for the last few years in hopes to create more space and visibility for Black creatives in fashion and related worlds. Now Durosimi aims to add production and talent agency under that umbrella as she pivots from the events world to a new future.
“I feel like I have a better opportunity to conquer the mission. We have the open space for people of color to get acknowledged for who they are and what they do, and people are opening their doors,” she says. “Everything we’ve done for years has prepared me for this moment, how to learn to pivot when I need to…. I love that I got to do this mini-documentary. I love hearing people’s stories and learning from them.”
Watch folks like expert tailor Tony Iyke, athletic and outdoor apparel designer Jocelyn Rice, and founder of Portland Fashion Institute Sharon Blair (and, full disclosure, me) talk about how things are shifting in regard to sustainability, diversity, and even attitudes around fashion.
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Portland deserves to be a center for the apparel industry.
“Our city is known nationwide for its fashion,” says Sharon Blair, director for Portland Fashion Institute. “We want our apparel designers to continue that image, to express themselves and have fun. But we also want them to make money and stay in business.”
“It’s no fun to go broke.”
To meet that challenge, PFI today announced the launch of a business class series for apparel start-ups. All are taught by industry experts from top companies such as Nike and Wieden + Kennedy. The series leads with talks from the Oregonian’s former fashion editor Vivian McInerny and famed local designer and Project Runwaywinner Michelle Lesniak.
“We have an exciting group of speakers willing to share what they know and help others succeed, Blair says”
Classes take place Saturdays, 10 am-1 pm starting September 14. The series of 11 classes costs $680 or $65/class. This business series takes place only in Fall.
“No where else can you get this caliber of instruction for such an accessible price,” Blair says. “Our hashtag is #schoolwithoutdebt.”
Blair adds that the classes are for everybody. “Half our students are here for one or two classes. The rest are here for a career. These classes are useful whether you start your own business or want work for one of Portland’s 25 apparel manufacturers.”
The list of classes Includes:
— September 14. Start an Apparel Business with McInerny and Blair.
— September 21. Fashion Forecasting with Lesniak.
— September 28. PR Secrets. Kim Bedwell, FLM Harvest Public Relations sr vice-president
— October 5. Excel for Apparel Professionals, Dana Ditto, Nike materials mgr
— October 12. Costing & Pricing. Dana Ditto, Nike
— October 19. Sourcing 101. Dana Ditto, Nike
— October 26. Contracting Basics. Owen Schmidt, contracts attorney
— November 2. Working with Production. Jason Calderon, West Daily designer & S Group sr product developer
— November 9. Working with Boutiques & Buyers. Celeste Sipes, Thunderpants USA owner and former owner of Radish Underground boutique
— November 16. Truth about Trade Shows. Jason Calderon, West Daily & S Group
— November 23. Social Media Marketing. Rebecca Russell, Wieden + Kennedy social media strategist
PFI places 100 percent of its career school graduates in the apparel industry with jobs at companies such as Adidas, Nike, Columbia Sportswear, Bridge & Burn and Kroger Corp.
PFI is an Oregon licensed fashion design school that aims to be the “best education center for apparel in the United States.” It celebrates its 10th anniversary in 2020.
Sewing up the future
Stephanie Basalyga — Portland Tribune
Photos by Jonathan House
Thursday, March 28, 2019
Portland Fashion Institute’s recent expansion holds good news for local apparel design
When it came time to expand Portland Fashion Institute, founder Sharon Blair found the answer in her own backyard.
The school, which uses a former house on the corner of Northeast Tillamook Street and Northeast 43rd Avenue in Portland’s Hollywood District, recently purchased and renovated a neighboring house. Blair said the purchase was necessary to meet growing demand for the school’s classes and certification programs.
The ground-floor of the second location at 4225 N.E. Tillamook St. now contains a fabric store called PFI Supply that is open to the public. Rooms on the upper floor as well as basement space are for classes taught by a faculty that includes professionals from local apparel manufacturing companies.
Blair, whose resume includes a career as a fashion designer and apparel entreprenuer, says the Hollywood location is ideal for the school’s two buildings in large part because research indicates the area boasts a high number of people interested in sewing.
Offering sewing classes was Blair’s main focus in 2002 when she started a venture called Portland Sewing, which served an initial class of four students. By 2010, she had added classes in the business of apparel. In 2016, Portland Fashion Institute opened its doors as a licensed commerical school.
As the school’s class offerings increased, so did the school’s popularity, driven as much by reality television shows like Project Runway — 11 of Portland Fashion Institute’s student have competed in the show, with one selected as a winner in season eight — as by willingness of city residents to embrace a sustainability mindset that extends to their wardrobes.
Faced with a fast-growing enrollment and lack of room in the 2,800-square-foot original location, Blair began looking for a second building. After searching for nearly a year without success, she learned the house next to the school’s original building was for sale.
From designers to DIYers
The school saw a jump in enrollment starting in 2016, when a certificate program it created was approved by the Oregon Higher Education Coordinating Commission. From a first-year class with 20 students, the school has expanded to three certificate programs — apparel design, apparel technical development and apparel entrepreneurship — serving a total of 57 students at any one time.
The school serves another 630 students each year who come seeking individual classes for personal or professional development. Part of the attraction, Blair said, is the fact that Portland Fashion Institute offers classes for a range of students, from designers looking to earn certification to people interested in one or two classes either for fun or for continuing education.
Portland Fashion Institute only uses teachers who work in the fashion industry. The main goal is to ensure that teachers are up to date in industry trends and practices, but that real-world connection comes with a bonus.
“It also turns out quite a few of them are hiring managers for their companies,” Blair said. “So, they’re able to spot the next talent.”
That pipeline to jobs at local companies has resulted in a 100 percent placement rate for students once they finish their certificate programs, Blair added.
Building on basics
The world of apparel design is becoming more high-tech, but Blair holds firm in her belief that a successful career in the industry still requires building a hands-on foundation.
“You always have to know how things go together and we teach those basics,” she said. “Any garment has a certain set of operations, whether you’re doing it by machine or by human being. What we try to teach our people is (they’re) not necessarily going to be doing the sewing, but (they’d) better know how it goes together so (they) can specify that to the factory or the sample sewer or the production house who’s going to be putting that together.”
Students enrolled in the certificate programs also are required to take 36 credits of business courses. Blair has tapped local professionals to teach classes on topics that include branding, marketing strategy, building financial plans.
The school also partners with Mercy Corps Northwest’s Business Development Services along with its Small Women’s Business Center, which offers low-interest loans for entrepreneurs, especially women and minorities. About 80 percent of the students at Portland Fashion Institute are women, while 40 percent of the school’s students identify as minorities, Blair said.
Most students complete the certification program in two to two-and-a half years. The programs are broken into quarters, which align with those at local public schools.
“Most of our students have jobs, are married, have kids,” Blair said. “So, they’re trying to have a work-life balance and fit in schooling.”
Blair is looking at possibly finding a third location in the near future. The school is “very close” to receiving accreditation, according to Blair, and she believes that will attract even more students. The status means Portland Fashion Institute will be included in Department of Education and career counseling lists available to students at high schools. It also will allow the school to accept to accept Oregon Savings Plan money and federal financial aid.
The institute has long had a commitment to helping students graduate with little to no debt, even using the hashtag “studentswithoutdebt” on social media. While the school will continue to offer plans that allow students to pay for classes as they go or break up payments through a quarter, Blair also plans on hiring a financial aid officer once the school receives the accreditation.
“If (students) really insist on borrowing … through financial aid, then we’ll have somebody to help them,” she said. “But we’ll find every avenue we can to make this education affordable to them so they graduate with a clean slate and not have a monkey of debt on their backs.”
Portland Fashion Institute will serve up a double celebration on Wednesday, April 10, in honor of Portland Design Week and the school’s ninth anniversary.
The school will offer a series of demonstrations from 4 to 5 p.m. that will include patternmaking, machine knitting and fabric painting.
From 6 to 7 p.m., Michelle Lesniak, a self-taught Portland designer who won season 11 of Project Runway and moved on to become a cast member of Project Runway Allstars, will discuss what it takes to succeed in fashion design.
The school also will offer tours of its new building, including a fabric store that’s open to the public, and a special exhibit of Barbie dolls featuring 100 outfits by some of the biggest names in fashion design.
Registration to attend the demonstrations is available online here.
How to launch your fashion brand
from Sharon Blair, director, Portland Fashion Institute