Portland Fashion Institute is a nationally accredited private nonprofit career institute of higher learning and Oregon’s only accredited fashion design college.
Why do you design apparel? Who will buy it? Why do we need it in a world filled with garments?
Strategic marketing is about finding your place in the highly competitive business of apparel. You will define product, pricing, promotion and distribution strategies that are effectively integrated and compelling in the marketplace. The class concludes with basic marketing budgeting, which helps you to assure the financial viability of your strategic choices.
If you do the work, you will walk away with a marketing plan, more confidence and a stronger position to launch your line.