Why do you design apparel? Who will buy it? Why do we need it in a world filled with garments?
Strategic marketing is about finding your place in the highly competitive business of apparel. You will define product, pricing, promotion and distribution strategies that are effectively integrated and compelling in the marketplace. The class concludes with basic marketing budgeting, which helps you to assure the financial viability of your strategic choices.
If you do the work, you will walk away with a marketing plan, more confidence and a stronger position to launch your line.
Complete our business curriculum, you will be eligible for a grant from Mercy Corps Northwest
Instructor:Rebecca Russell, Wieden+Kennedy
Dates/Times:Mondays, January 7-February 11, 6-9 pm
Supply List:CLASS SUPPLY LIST
Supply List: Bring a laptop or tablet for in-class research and reporting
"Are you ready to get known, get clients, and make money? You deserve to have an income proportionate to the life-changing value that you provide your clients."