Why do you design apparel? Who will buy it? Why do we need it in a world filled with garments?
Strategic marketing is about finding your place in the highly competitive business of apparel. You will define product, pricing, promotion and distribution strategies that are effectively integrated and compelling in the marketplace. The class concludes with basic marketing budgeting, which helps you to assure the financial viability of your strategic choices.
If you do the work, you will walk away with a marketing plan, more confidence and a stronger position to launch your line.

Instructor:
Karen Spencer, business counselor, SearchFunder
Dates/Times:
Strategic Marketing: Wednesdays, Feb 22-March 29, 6-9 pm
Cost/Cost Options:
$304 (includes $35 Online Learning Fee)
Supply List:
CLASS SUPPLY LIST
Please contact the PFI Sewing Store Manager for questions about your Supply List.
Additional Notes/Costs:

Supplies
- Apple/PC laptop
- Mouse

Become familiar with PFI’s online Intranet, Populi. You will receive a Populi username and password shortly after registration. By two weeks before class starts, your instructor will load your class syllabus and your first class assignment. By one week before your class starts, you are sent a reminder of log-in instructions and directed to go online to test your system then read the syllabus and first assignment and to download your class files.

$35 Online Learning Fee covers costs associated with administration, online class support, non-traditional course formats, and technology support. PFI charges per course or series rather than per credit (as is the cases with most institutions and colleges.)