Why do you design apparel? Who will buy it? Why do we need it in a world filled with garments?
Strategic marketing is about finding your place in the highly competitive business of apparel. You will define product, pricing, promotion and distribution strategies that are effectively integrated and compelling in the marketplace. The class concludes with basic marketing budgeting, which helps you to assure the financial viability of your strategic choices.
If you do the work, you will walk away with a marketing plan, more confidence and a stronger position to launch your line.

Complete our business curriculum, you will be eligible for a grant from Mercy Corps NW

Karen Spencer, business counselor, Mercy Corps NW
Strategic Marketing: Mondays, January 11-February 15, 6-9 pm PST
Branding: Mondays, February 22-March 29, 6-9 pm PST
Cost/Cost Options:
$249 for this class; $473 if with Branding
Supply List:
Additional Notes/Costs:

- Apple/PC laptop
- Mouse

Become familiar with PFI’s online Intranet, Populi. You will receive a Populi username and password shortly after registration. By two weeks before class starts, your instructor will load your class syllabus and your first class assignment. By one week before your class starts, you are sent a reminder of log-in instructions and directed to go online to test your system then read the syllabus and first assignment and to download your class files