The Internet and social media have leveled the playing field for many small businesses. This class explores how a small business can implement social media to increase exposure by building content, engaging potential customers and building a brand. Students will understand the new rules of marketing and various advertising techniques to promote a business. Step 12 of the 12-part Fall Apparel Entrepreneur series
Instructor: Rebecca Russell, Wieden+Kennedy
Dates/Times: Saturday, Dec 8, 10 am-1 pm
Cost/Cost Options: $65
All you need to bring to this class is something with which to take notes plus a laptop or tablet for in-class research.
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