The Internet and social media have leveled the playing field for many small businesses. This class explores how a small business can implement social media to increase exposure by building content, engaging potential customers and building a brand. Students will understand the new rules of marketing and various advertising techniques to promote a business.
Step 11 of PFI’s 11-part Apparel Entrepreneur Series
About the instructor: Rebecca Russell works as director of social content at Wieden + Kennedy. Before that she was digital and social media strategist for several advertising companies. She graduated from Parsons School of Design and Gies College of Business at University of Illinois.
Instructor:Rebecca Russell, social media strategist, Wieden + Kennedy
Dates/Times:Saturday, March 27, 10 am-1 pm PST; 1-4 pm EST
Supply List:CLASS SUPPLY LIST
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