The Internet and social media have leveled the playing field for many small businesses. This class explores how a small business can implement social media to increase exposure by building content, engaging potential customers and building a brand. Students will understand the new rules of marketing and various advertising techniques to promote a business. 

Step 11 of PFI’s 12-part Apparel Entrepreneur Series

About the instructor: Rebecca Russell works as director of social content at Wieden + Kennedy. Before that she was digital and social media strategist for several advertising companies. She graduated from Parsons School of Design and Gies College of Business at University of Illinois.

Rebecca Russell, social media strategist, Wieden + Kennedy
Saturday, March 19, 10 am-1 pm
Cost/Cost Options:
Supply List:
Please contact the PFI Sewing Store Manager for questions about your Supply List.
Additional Notes/Costs:

By one week before your class starts, you are sent a reminder of log-in instructions and directed to go online to test your system.
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