The Internet and social media have leveled the playing field for many small businesses. This class explores how a small business can implement social media to increase exposure by building content, engaging potential customers and building a brand. Students will understand the new rules of marketing and various advertising techniques to promote a business. 

Step 11 of PFI’s 12-part Apparel Entrepreneur Series

About the instructor: Courtney Jarecki, owner of Yancey Red Agency, is a social media manager who also teaches creative strategy and  best practices.  She loves helping folks build their brand while keeping it real, creating engaging social media content on all platforms in all manners of ways