Learn the concepts behind creating a successful online and direct-to-consumer (DTC) business. Through class lecture and in-class practice, you will buy and sell goods or services using the Internet. Learn how to transfer money and data. Discover domestic and international payment systems, online banking, and choices in shopping cart software and fulfillment. Create your own e-commerce website.

About the instructor:  Jena Nesbitt. As director of product strategy at PCF, Nesbitt has more than 10 years of experience as a product designer, creative director, brand strategist and business developer. A BFA graduate from Illinois Institute of Art, she has worked for Kroger as a trend forecaster and co-founded Portland’s Creative Roundtable.


Jena Nesbitt, product strategy director, PCF
Tuesdays, Jan 10-March 28, 6-9 pm
Cost/Cost Options:
$573 (includes $35 technology fee)
Supply List:
Please contact the PFI Sewing Store Manager for questions about your Supply List.
Additional Notes/Costs:

Become familiar with PFI’s online Intranet, Populi. You will receive a Populi username and password. By two weeks before class starts, your instructor will load your class syllabus and your first class assignment. By one week before your class starts, you are sent a reminder of log-in instructions and directed to go online to test your system then read the syllabus and first assignment and to download your class files. At this time, make sure you have downloaded and opened your Adobe Illustrator just to make sure your subscription program is completely set up and ready to work on your first day of class.

PFI's $35 Online Learning Fee covers costs associated with administration, online class support, non-traditional course formats, and technology support. PFI charges per course or series rather than per credit (as is the cases with most institutions and colleges.)