Portland Fashion Institute is a nationally accredited private nonprofit career institute of higher learning and Oregon’s only accredited fashion design college.
Branding tells your customers in an instant who are you and what to expect in your product.
In this class, you will create a brand for your company. Create your brand personality, plus your strengths and challenges in the marketplace. Define and separate yourself from the competition. Create a cult — the core group of customers who will buy and champion your garments. Find the right name and tagline, social media content and sales pitches that fits you. Then find out how to keep true to your brand and build lasting and profitable relationships with current and potential customers.