Chanel. Ralph Lauren. Vera Wang. When you say the name, you picture the clothes. That’s what branding does for you. It sets who you are and the expectations your customers have of your product. That’s why branding is so important to your success and the viability of your company. Branding tells your customers in an instant who are you and what to expect in your product.
In this class, you will create a brand for your company. Understand your brand personality, plus your strengths and challenges in the marketplace. Define and separate yourself from the competition. Create a cult — the core group of customers who will buy and champion your garments. Find the right name and tagline, social media content and sales pitches that fits you. Then find out how to keep true to your brand and build lasting and profitable relationships with current and potential customers.
This is your second step toward a grant for launching your business.
Instructor: Emily Weltman, project manager, Wieden+Kennedy & Nike
Dates/Times: Mondays, February 18-March 25, 6-9 pm
Cost/Cost Options: $249
Supply list: Bring something with which to take notes. A laptop or tablet can help with in-class research.
"Are you ready to get known, get clients, and make money? You deserve to have an income proportionate to the life-changing value that you provide your clients."
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