Chanel. Ralph Lauren. Vera Wang. When you say the name, you picture the clothes. That’s what branding does for you. It sets who you are and the expectations your customers have of your product. That’s why branding is so important to your success and the viability of your company. Branding tells your customers in an instant who are you and what to expect in your product.
In this class, you will create a brand for your company. Understand your brand personality, plus your strengths and challenges in the marketplace. Define and separate yourself from the competition. Create a cult — the core group of customers who will buy and champion your garments. Find the right name and tagline, social media content and sales pitches that fits you. Then find out how to keep true to your brand and build lasting and profitable relationships with current and potential customers.
Prerequisite: Strategic Marketing
Instructor:Jena Nesbitt, product strategy director, PCF
Dates/Times:Branding: Mondays, May 16-June 27, 6-9 pm
Cost/Cost Options:$304 for this class; $573 if with Strategic Marketing (includes online learning fee)
Supply List:CLASS SUPPLY LIST
Please contact the PFI Sewing Store Manager for questions about your Supply List.
- Apple/PC laptop
Become familiar with PFI’s online Intranet, Populi. You will receive a Populi username and password shortly after registration. By two weeks before class starts, your instructor will load your class syllabus and your first class assignment. By one week before your class starts, you are sent a reminder of log-in instructions and directed to go online to test your system then read the syllabus and first assignment and to download your class files.
$35 Online Learning Fee covers costs associated with administration, online class support, non-traditional course formats, and technology support. PFI charges per course or series rather than per credit (as is the cases with most institutions and colleges.)