Marjorie Skinner, adidas

As senior content editor for global trend & cultural insights at adidas, Marjorie directs and socializes global multimedia research and creative strategy devoted to cultural values and behaviors. She sets campaign strategy, production and messaging. She sets direction on products and content from concept to execution. She is in charge of strategic positioning and retail experience, including digital, particularly on matters requiring cultural intelligence.
Before adidas, Marjorie was managing editor for The Portland Mercury.