Class: Truth about trade shows. Designer: West Daily, J.Calderon Apparel. Designs, patterns, and constructs garments for sampling, industry shows, and retail sales. Responsible for branding, promotions, direct marketing, and relationship building. Previously worked for Adidas as global designer/basketball. Apparel Designer for the Global Basketball Category. Designed high performance collections for apparel range based on input from product management, senior designer, and design director. Worked closely with athletes and consumers to create products built to their needs/specifications.