Portland deserves to be a center for the apparel industry.
“Our city is known nationwide for its fashion,” says Sharon Blair, director for Portland Fashion Institute. “We want our apparel designers to continue that image, to express themselves and have fun. But we also want them to make money and stay in business.”
“It’s no fun to go broke.”
To meet that challenge, PFI today announced the launch of a business class series for apparel start-ups. All are taught by industry experts from top companies such as Nike and Wieden + Kennedy. The series leads with talks from the Oregonian’s former fashion editor Vivian McInerny and famed local designer and Project Runwaywinner Michelle Lesniak.
“We have an exciting group of speakers willing to share what they know and help others succeed, Blair says”
Classes take place Saturdays, 10 am-1 pm starting September 14. The series of 11 classes costs $680 or $65/class. This business series takes place only in Fall.
“No where else can you get this caliber of instruction for such an accessible price,” Blair says. “Our hashtag is #schoolwithoutdebt.”
Blair adds that the classes are for everybody. “Half our students are here for one or two classes. The rest are here for a career. These classes are useful whether you start your own business or want work for one of Portland’s 25 apparel manufacturers.”
The list of classes Includes:
— September 14. Start an Apparel Business with McInerny and Blair.
— September 21. Fashion Forecasting with Lesniak.
— September 28. PR Secrets. Kim Bedwell, FLM Harvest Public Relations sr vice-president
— October 5. Excel for Apparel Professionals, Dana Ditto, Nike materials mgr
— October 12. Costing & Pricing. Dana Ditto, Nike
— October 19. Sourcing 101. Dana Ditto, Nike
— October 26. Contracting Basics. Owen Schmidt, contracts attorney
— November 2. Working with Production. Jason Calderon, West Daily designer & S Group sr product developer
— November 9. Working with Boutiques & Buyers. Celeste Sipes, Thunderpants USA owner and former owner of Radish Underground boutique
— November 16. Truth about Trade Shows. Jason Calderon, West Daily & S Group
— November 23. Social Media Marketing. Rebecca Russell, Wieden + Kennedy social media strategist
PFI places 100 percent of its career school graduates in the apparel industry with jobs at companies such as Adidas, Nike, Columbia Sportswear, Bridge & Burn and Kroger Corp.
PFI is an Oregon licensed fashion design school that aims to be the “best education center for apparel in the United States.” It celebrates its 10th anniversary in 2020.