Pantone’s 2023 Color of the Year revealed

Written by Faith Karimi, CNN

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta.

The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday, is a vibrant relative of the red family.

Described as “a nuanced crimson tone” that balances warm and cool, Viva Magenta is “an unconventional shade for an unconventional time,” Pantone said in a statement unveiling its pick.

“Brave and fearless, (Viva Magenta) is a pulsating color whose exuberance promotes optimism and joy,” the statement added. “Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade.”

The company went on to describe the color as “audacious, witty and inclusive of all.”

The Pantone Color Institute’s choice is intended to reflect the latest trends across sectors including fashion, beauty, technology, design and home decor. It also serves as something of a mood ring, with shades chosen to capture the zeitgeist.

In years characterized by uncertainty, this has often meant colors that soothe, calm or uplift. Amid the ongoing pandemic, Viva Magenta represents reassurance, confidence and connection in a world trying to get back on its feet, according to Laurie Pressman, vice president of the Pantone Color Institute.

“We are living in quite the unconventional time. The only thing that has become conventional is the unconventionality of it,” she told CNN during a video call. “While there have been so many things that have played into our thinking, so many things that have influenced and impacted what’s taken place and the changes we’ve had to make, there’s no doubt that the overriding influence has been Covid.”

Inspired by nature

Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye derived from small insects called cochineals.

“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Eiseman said in a press statement, adding: ” Rooted in the primordial, Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”

This year’s announcement is accompanied by a new Miami exhibition that opens to the public Saturday. Dubbed the “Magentaverse,” it explores the “dynamic between Artificial Intelligence and human creativity” through interactive rooms featuring visual, auditory and tactile experiences linked to Viva Magenta.

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Pantone is known for creating the Pantone Matching System, which is used to identify and match colors in industries such as printing, graphic design and fashion. It has named a color of the year annually for more than two decades.

The company is no stranger to unconventional picks: In 2016, it chose a gradient made from two shades, Rose Quartz and Serenity, to reflect a year defined by shifting discussions around gender. In 2020, it picked not one but two colors — Ultimate Gray and Illuminating (a vibrant yellow) — to capture both the resilience and optimism shown during the first year of the pandemic.
Last year Pantone picked a periwinkle hue called Very Peri, marking the first time the company manufactured a new shade for the title instead of delving into its archive.
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Color Trends for Spring/Summer 2019

So, what will be the new color palettes as we look forward to a new year in fashion? Pantone, the world authority on color, has its color trend predictions set for Spring/Summer 2019.

Featuring 12 colorful shades and four neutral tones, the report declares the mindset for Spring/Summer 2019 to “reflect our desire to face the future with empowering colors that provide confidence and spirit; colors that are uplifting; joyful hues that lend themselves to playful expression and take us down a path of creative and unexpected combinations,” according to Pantone.

Pantone describes the roundup of colors as choices that “transcend seasonality for both men’s and women’s fashion,” and, at a glance, that seems to be true. Hues like Jester Red, Terrarium Moss, and Toffee would be just as lovely and at home in autumn and winter, while Living Coral and Pink Peacock are as summery as they come.

Here is the full report:

It’s not a surprise to see colors like Sweet Lilac, which recalls the Millennial Pink craze, and Princess Blue, an electric take on the mainstay color that promises to dominate the year ahead.

Turmeric, Pink Peacock, and Aspen Gold are all bright, cheerful colors that will prove exciting additions to any warm-weather wardrobe, and the quartet of neutrals in this recent report are beautiful and breezy.

There are some similarities to the 2018 Spring/Summer report, but the choices here are a bit more saturated, where 2018 had more of a pastel look about it. The 2019 selection is decidedly bolder, brighter, and fun. It will be very interesting to see which colors turn out to be crowd favorites, but at first glance, it looks as though 2019 may be a year for orange.

Images courtesy of Pantone