Have you seen a lot of denim lately?  Don’t worry, you will.  We’re not talking about the “Canadian tuxedo” made (in)famous when Brittany and Justin were dating.

Today we have new finishes, surface treatments and detailing that will be vital to your next denim collection and retail mix.  Thanks to Trendstop and Premiere Vision in Paris, we have an exclusive look at three inspiring denim directions. In Contrast updates traditional patchworking techniques with cleaner, more formal blocked constructions. Softened Chambray introduces a gentle, feminine handle to denim with soft, laundered finishes while Insta-Patching puts the fun back into jeanswear with personalised patches and cheeky statement slogans.

In Contrast

Classic jeanswear tones are brought together as deep dark indigo, mid-blue and faded stonewashes are mix and matched within a single garment.
— Pieced and patched constructions take a more formal approach
— Oversized dark/light blockings create bold contrasts
— Neat seams and considered distressing offer a cleaner look

Softened Chambray

Chambray cottons are over-washed and whitened, creating super-soft handles with a gently careworn appeal.
— Pale blue tints offer a softer alternative to classic bright white
— Ultra-light fabrications translate denim looks for high summer
— Fluid silhouettes bring a feminine touch to utilitarian pieces


Modern day pop-culture inspires placement graphic prints as famous faces and retro icons adorn athleisure and casual apparel.
— Polaroid photos and magazine shoots inspire print panels and patches
— Monochrome, sepia or color photo effects reference vintage portraits
— Using celebrity images, both past and present, broadens the appeal

Project Runway’s Tim Gunn has been predicting the death of the legging for ten years.  Will the return of denim finally spell the end for this decade’s stretch pant?  Only time will tell.  Meanwhile, you might want to take our Pants and Jeans class just in case.