Tell the story of your store – whether online or bricks & mortar.  Present your merchandise at its best.  Coordinate it with overall design concepts, fixtures, graphics and signs. You will solve problems while you design a storewide promotion for an upscale retail environment. See how to bring together logos, advertising, and other marketing secrets to give overall impact and increase sales — even in this digital economy.

Instructor:
Jena Nesbitt, senior product developer, Pinecrest Fabrics
Dates/Times:
Visual Merchandising: Fridays, Jan 13-Feb 17, 2-5 pm
Fashion Buying & Merchandising: Fridays, Feb 24-March 31, 6-9 pm

Cost/Cost Options:
$304 or $573 if combined with Fashion Buying & Merchandising
Supply List:
CLASS SUPPLY LIST
Please contact the PFI Sewing Store Manager for questions about your Supply List.
Additional Notes/Costs:

Become familiar with PFI’s online Intranet, Populi. You will receive a Populi username and password. By two weeks before class starts, your instructor will load your class syllabus and your first class assignment. By one week before your class starts, you are sent a reminder of log-in instructions and directed to go online to test your system then read the syllabus and first assignment and to download your class files. At this time, make sure you have downloaded and opened your Adobe Illustrator just to make sure your subscription program is completely set up and ready to work on your first day of class.