Tell the story of your store. Present your merchandise at its best. Coordinate it with overall design concepts, fixtures, graphics and signs. You will solve problems while you design a storewide promotion for an upscale retail environment. See how to bring together logos, advertising, and other marketing secrets to give overall impact and increase sales.
Instructor: Linda Cahan, retail design strategist, Saks Fifth Avenue et al
Dates/Times: Mondays, Sept 10-Oct 15, 6-9 pm
Cost/Cost Options: $249 or $449 if combined with FASHION BUYING & MERCHANDISING
Supply list: All you need to bring to the first class is a pen/pencil and a notepad. A laptop or tablet will help you in your research. The instructor will suggest other supplies to bring throughout the class.
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