Tell the story of your store – whether online or bricks & mortar.  Present your merchandise at its best.  Coordinate it with overall design concepts, fixtures, graphics and signs. You will solve problems while you design a storewide promotion for an upscale retail environment. See how to bring together logos, advertising, and other marketing secrets to give overall impact and increase sales — even in this digital economy.

Instructor:
Jena Nesbitt, senior product developer, Pinecrest Fabrics
Dates/Times:
Visual Merchandising: Thursdays, Sept 16-Oct 21, 2-5 pm
Fashion Buying & Merchandising: Thursdays, Oct 28-Dec 2, 2-5 pm (no class Thanksgiving)

Cost/Cost Options:
269 or $484 if combined with Fashion Buying & Merchandising
Supply List:
CLASS SUPPLY LIST
Additional Notes/Costs:

Become familiar with PFI’s online Intranet, Populi. You will receive a Populi username and password. By two weeks before class starts, your instructor will load your class syllabus and your first class assignment. By one week before your class starts, you are sent a reminder of log-in instructions and directed to go online to test your system then read the syllabus and first assignment and to download your class files. At this time, make sure you have downloaded and opened your Adobe Illustrator just to make sure your subscription program is completely set up and ready to work on your first day of class.