Get the scoop from Stephanie on how a retail shop coordinates merchandise presentations with overall design concepts, fixtures and graphic/signage components. You will solve problems while you design a storewide promotion for an upscale retail environment. See how to bring together logos, advertising, signage, and other graphics to give overall impact and increase sales. By the end of this class, you will:
- Know the elements, purpose and impact of visual merchandising on a store’s brand and its sales.
- Be able to evaluate brand essence, advertising and special events in relation to visual merchandising.
- Transform design ideas into practical creative displays that support retail sales.
About your instructor:
As merchandising specialist for the Kroger Corporation, Stephanie is in charge of delivering unique products and advertising strategies to various store formats throughout the country. She is an advocate for innovative solutions as Kroger grows and expands into the next generation of stores.