Get noticed!

Get the LINE on how to get coverage from bloggers, and the news media while learning the four basic tips for visibility. Eden will guide you though how to make contact with media and when they would like to hear from you. Then she’ll talk about how to get ready for your conversation through:

L: Give your information a Local angle

I: Think about how it will Impact the readers. In other words, why would they care?

N: News means it is New. What is different about what you’re offering?

E: Tell a story. Make your information Entertaining.

By the end of the class, you’ll learn who (and how) to contact in the media. You’ll know how to look at stories from the press’ point of view, how to recognize a news peg and put it first in your e-mail to your contacts, plus find out the things fashion writers don’t want. Most importantly, you’ll know how to see media as friends and colleagues.

Step 3 of PFI’s 11-part Fall Apparel Entrepreneur Series


About your instructor:  Kim is a specialist in consumer marketing with experience in brand building, national media relations, social mediaintegration, consumer packaged goods, nutrition communications, influencer marketing and special events.  Her clients have included GAP, two Super Bowls and Olympic athletes.

Instructor:
Kim Bedwell, sr vice president, FLM Harvest Public Relations
Dates/Times:
Saturdays, 10 am-1 pm
PR Secrets: September 28
Cost/Cost Options:
$65
Supply List:
CLASS SUPPLY LIST
Additional Notes/Costs:

Supply list:  Just bring a pen/pencil and notepad to this class. A laptop or tablet can help with in-class research.
Reviews for PFI's Saturday Business Seminars:
"This series was the best investment I could have made" -- Beth C
"I cannot begin to thank you enough for all the help, advice and encouragement you have given me." -- Bondi N

"This series was the best investment I could have made" -- Beth C
"I cannot begin to thank you enough for all the help, advice and encouragement you have given me." -- Bondi N