Learn the concepts behind creating a successful online and direct-to-consumer (DTC) business. Explore e-commerce applications to buy and sell goods or services using the Internet, the transfer of money and AI data to execute these transactions with success. Make choices in shopping cart software and fulfillment.
Step 9 of PFI’s 12-part Apparel Entrepreneur Series
About the instructor: Jena Nesbitt. As director of product strategy at Pine Crest Fabrics, Nesbitt has more than 10 years of experience as a product designer, creative director, brand strategist and business developer. A BFA graduate from Illinois Institute of Art, she has worked for Kroger as a trend forecaster and co-founded Portland’s Creative Roundtable.