The Internet and social media have leveled the playing field for many small businesses. This class explores how a small business can implement social media to increase exposure by building content, engaging potential customers and building a brand. Students will understand the new rules of marketing and various advertising techniques to promote a business. 

Step 11 of PFI’s 11-part Fall Apparel Entrepreneur Series

About the instructor: Rebecca Russell works as director of social content at Wieden + Kennedy. Before that she was digital and social media strategist for several advertising companies. She graduated from Parsons School of Design and Gies College of Business at University of Illinois.

Rebecca Russell, social media strategist, Wieden + Kennedy
Saturday, November 23, 10 am-1 pm
Cost/Cost Options:
1 CR: $75
Supply List:
Additional Notes/Costs:

All you need to bring to this class is something with which to take notes plus a laptop or tablet for in-class research.
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