Trade shows are where you go to meet with buyers, take orders and meet sales representatives. But it can be expensive and take a chunk out of your travel budget and time. Students learn how to decide when and whether to go to a trade show, how to choose the correct show and how to prepare.

Step 10 of PFI’s 11-part Fall Apparel Entrepreneur Series

About the instructor:  Jason Calderon is an experienced designer focused on creating meaningful products that solve consumer needs and convey brand values. Passionate about sustainability and innovation, Jason brings creativity, expertise and a collaborative outlook to projects.  Calderon works with companies big & small on a diverse range of projects.